I begin with a concept.

This idea flows through to execution across all 360 touch points, from planning and art directing photoshoots, to execution of digital assets, in-store marketing and visual merchandising. I lead, guide, hands-on design and collaborate with cross-functional partners to bring our 360 Global Marketing Campaigns to life. From start to finish, I maintain that the brand voice and the creative vision of the campaign hold consistent and aspirational across all channels.