CONTENTS | 1.Sugar Lip Treatment | 2.Floral Recover Mask | 3.Eau de Parfum | 4.Citrus Rush | 5.The Mask Collection | 6.Gifting

I begin with a concept.

This idea flows through to execution across all 360 touch points, from planning and art directing photoshoots, to execution of digital assets, in-store marketing and visual merchandising. I lead, guide, hands-on design and collaborate with cross-functional partners to bring our 360 Global Marketing Campaigns to life. From start to finish, I maintain that the brand voice and the creative vision of the campaign hold consistent and aspirational across all channels.